Privacy Policy for LoveFox

Last updated: 5 April 2025

At HS London New Media Limited, we are committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use the LoveFox mobile application ("the App"). We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following types of personal data:

• Personal profile details such as nickname, gender, age, and hobbies
• Profile image and photos uploaded within the app
• Private messages exchanged through the app
• Device data, app usage data, and analytics
• In-app purchase and subscription-related data

2. How We Use Your Information

We use your data for the following purposes:

• To register and manage your user account
• To facilitate communication and match-making services
• To provide personalised recommendations and enhance user experience
• To monitor activity and enforce community standards
• To manage subscriptions and in-app purchases
• To analyse performance and improve the app using tools such as Firebase
• To comply with legal obligations

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent – where you have given explicit permission (e.g., uploading a profile photo)
• Contract – to provide our services as agreed
• Legitimate Interests – for fraud prevention and app improvement
• Legal Obligation – to comply with applicable laws and regulations

4. Data Storage and Security

Your data is securely stored using industry-standard safeguards. We use secure servers and encryption through trusted third-party platforms, including Firebase, to protect your data from unauthorised access, disclosure, or misuse.

5. Third-Party Services

We may share your data with service providers that help us operate the App, such as Firebase for authentication, cloud storage, and analytics. These services may process your data outside of the UK, but we ensure that adequate safeguards are in place, including data processing agreements and standard contractual clauses.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. You may request account deletion at any time, after which we will securely delete your data in accordance with our data retention practices.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict processing
• Withdraw consent at any time

You can exercise these rights by contacting us at the email address provided below.

8. Children’s Privacy

LoveFox is not intended for users under the age of 18. We do not knowingly collect personal data from minors. If we become aware of such data being collected, we will delete it promptly.

9. Cookies and Tracking Technologies

The App may use cookies or similar technologies via Firebase Analytics to enhance functionality and monitor usage trends. You may disable these features through your device settings if desired.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be communicated through the app or via email.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: lovefoxapp@outlook.com
Address: 11 Little Newport Street, London, United Kingdom, WC2H 7JJ